{"id":499,"date":"2020-05-15T20:16:14","date_gmt":"2020-05-15T20:16:14","guid":{"rendered":"https:\/\/tmklovers.com\/?p=499"},"modified":"2020-05-15T22:51:18","modified_gmt":"2020-05-15T22:51:18","slug":"guia-para-ser-un-experto-vendedor-en-amazon","status":"publish","type":"post","link":"https:\/\/tmklovers.com\/en\/guia-para-ser-un-experto-vendedor-en-amazon\/","title":{"rendered":"Gu\u00eda para ser un experto vendedor en Amazon"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"499\" class=\"elementor elementor-499\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f158854 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f158854\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7228c0f\" data-id=\"7228c0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16bcdd6 elementor-widget elementor-widget-heading\" data-id=\"16bcdd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Antes de comenzar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d26633 elementor-widget elementor-widget-text-editor\" data-id=\"1d26633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amazon es uno de los marketplaces m\u00e1s famosos y seguros, para los comerciantes minoristas. El dominio de este gigante comercio online, va creciendo a\u00f1o con a\u00f1o. En 2020 Amazon aument\u00f3 m\u00e1s de un 20% en Estados Unidos, respecto del a\u00f1o anterior.<\/p><p>Esto lo convierte en la tercera plataforma publicitaria a nivel mundial.<\/p><p>Para las <strong>marcas,\u00a0<\/strong>Amazon debe ser visto como un lugar de exhibici\u00f3n mundial, un canal de ventas, donde se puede obtener un gran crecimiento.<\/p><p>Es por esto que hoy te traigo esta gu\u00eda, para ayudar a tu <strong>marca\u00a0<\/strong>a crear su tienda en Amazon y a mejorar sus resultados.<\/p><p><strong>Comencemos&#8230;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9b982 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9b982\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e6442\" data-id=\"75e6442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc61d3 elementor-widget elementor-widget-heading\" data-id=\"9fc61d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#1.- Amazon Vendor Central vs. Amazon Seller Central<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa1bb9 elementor-widget elementor-widget-text-editor\" data-id=\"4fa1bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333399;\"><strong>\u00bfQu\u00e9 es un Vendor Central?<\/strong><\/span><\/p><p>Se trata de una plataforma a la que s\u00f3lo se accede <strong>por invitaci\u00f3n,\u00a0<\/strong>en donde la marca le otorga la propiedad de su inventario a Amazon, para luego este \u00faltimo venderlo en su marketplace.<\/p><p>Los comerciantes venden a precios mayoristas a Amazon, posteriormente se realiza un env\u00edo al centro log\u00edstico y Amazon realiza el pago de la totalidad de inventario al vendedor. Finalmente Amazon vende esos productos en su Marketplace eligiendo su propio precio y opciones de env\u00edo.<\/p><p><span style=\"color: #333399;\"><strong>\u00bfQu\u00e9 es un Seller Central?\u00a0<\/strong><\/span><\/p><p>Se trata cuando el vendedor crea una tienda dentro de Amazon, donde puede vender sus productos a los usuarios de Amazon y tiene que darle una comisi\u00f3n por venta que var\u00eda en funci\u00f3n de la categor\u00eda del producto. Siempre la presencia de la marca depende del fabricante.<\/p><p>En este caso <strong>la marca\u00a0<\/strong>se encarga de subir sus productos a la plataforma (fijando su propio precio y su stock).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97c6c4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97c6c4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f728d37\" data-id=\"f728d37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e31cd18 elementor-widget elementor-widget-image\" data-id=\"e31cd18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"825\" height=\"619\" src=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Brown-Illustration-Traditional-Comparison-Chart.png\" class=\"attachment-large size-large wp-image-502\" alt=\"\" srcset=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Brown-Illustration-Traditional-Comparison-Chart.png 1024w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Brown-Illustration-Traditional-Comparison-Chart-300x225.png 300w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Brown-Illustration-Traditional-Comparison-Chart-768x576.png 768w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Brown-Illustration-Traditional-Comparison-Chart-80x60.png 80w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103bce2 elementor-widget elementor-widget-text-editor\" data-id=\"103bce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por lo general, vender en Seller Central conlleva invertir m\u00e1s tiempo que en Vendor Central, pero te va a permitir tener el control total sobre el precio de venta del producto e informaci\u00f3n sobre el cliente final, lo que facilita tener mayor control de tu <strong>marca<\/strong> y tu demanda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9666ee9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9666ee9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3daeda9\" data-id=\"3daeda9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cef2ef elementor-widget elementor-widget-heading\" data-id=\"6cef2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#2 C\u00f3mo abrir una cuenta en Amazon <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1e3c2 elementor-widget elementor-widget-heading\" data-id=\"5b1e3c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Documentos necesarios<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b278277 elementor-widget elementor-widget-text-editor\" data-id=\"b278277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para comenzar con la apertura de la cuenta en Amazon son necesarios los siguientes documentos:<\/p><ol><li><strong>Registro Federal de Contribuyentes R.F.C.:\u00a0<\/strong>Adjuntar formato del R.F.C.<\/li><li><strong>Persona Responsable de la cuenta:\u00a0<\/strong>Nombre completo, INE (o equivalente) y su tel\u00e9fono de contacto.<\/li><li><strong>N\u00famero de tel\u00e9fono secundario:\u00a0<\/strong>aunque se utilizar\u00e1 el tel\u00e9fono de la persona responsable de la cuenta como m\u00e9todo de verificaci\u00f3n primario, se requiere tener un segundo n\u00famero por cualquier cosa.<\/li><li><strong>Una direcci\u00f3n de correo electr\u00f3nico: <\/strong>\u00a0es una buena opci\u00f3n tener una direcci\u00f3n independiente para la cuenta.<\/li><li><strong>Datos de los propietarios:\u00a0<\/strong>Es necesario los datos de todos los socios\/propietarios:<\/li><\/ol><ul><li>El n\u00famero del INE (o equivalente)<\/li><li>La direcci\u00f3n de email personal.<\/li><li>El lugar de nacimiento.<\/li><li>Fecha de nacimiento.<\/li><li>Pa\u00eds de nacionalidad.<\/li><\/ul><p><strong>6.-<\/strong>\u00a0<strong>Im\u00e1genes de los documentos:<\/strong>(INE o\u00a0equivalente) de los propietarios en archivo JPG, PNG o PDF.<\/p><p><strong>7.- Comprobante de domicilio de menos de 90 d\u00edas:\u00a0<\/strong>puede ser luz, agua o tel\u00e9fono.<\/p><p><strong>8.- Tarjeta:\u00a0<\/strong>Son necesarios todos los datos excepto el CVV, como n\u00famero de la tarjeta, fecha de caducidad, tipo, nombre del titular.<\/p><p><strong>9.- Cuenta Bancaria:\u00a0<\/strong> Es importante que los datos sean exactamente como aparecen en la cuenta (n\u00famero de cuenta, titular, CLABE).<\/p><p><strong>10.- Carta de autorizaci\u00f3n:\u00a0<\/strong>es importante que cumpla con los siguientes requisitos para que sea aceptada por Amazon:<\/p><ul><li>Debe ser en hoja membreteada de la empresa, la cual debe incluir el nombre de la empresa y el de la persona de contacto que proporcionaste en el paso 2.<\/li><li>Debe venir firmada por el representante legal de la empresa.<\/li><li>No tener fecha mayor a 90 d\u00edas.<\/li><li>No debe pesar m\u00e1s de 10MB y debe venir en formato JPG, PNG o PDF<\/li><\/ul><p><strong>11.-Comprobante de la titularidad de la cuenta bancaria.<\/strong><\/p><p><strong>12.-Direcci\u00f3n d\u00f3nde se realizar\u00e1n las devoluciones y tel\u00e9fono de contacto.<\/strong><\/p><p><strong>13.- En caso de tener marca propia:<\/strong><\/p><ul><li>Registro de la marca ante el I.M.P.I. (Instituto Mexicano de la Propiedad Industrial)<\/li><li>Fotos del producto en las que se vea la marca.<\/li><li>Foto del embalaje en el que se \u00a0vea la marca.<\/li><li>Logotipo de la marca.<\/li><\/ul><p><strong>14.- Certificado GS1,<\/strong> C\u00f3digo de barras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f7563f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f7563f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b45e89\" data-id=\"8b45e89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9d7c98 elementor-widget elementor-widget-heading\" data-id=\"e9d7c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#3 Registrar la marca en Amazon.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d035d31 elementor-widget elementor-widget-text-editor\" data-id=\"d035d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tener la marca registrada en Amazon brinda al vendedor un mayor control sobre el contenido de las fichas de sus productos, por lo que la informaci\u00f3n que el cliente vea en Amazon ser la correcta.<\/p><p>Adem\u00e1s ayuda a crecer las ventas de la marca ya que da acceso a diferentes opciones como:<\/p><ul><li>Creaci\u00f3n de una brand Store.<\/li><li>Aumentar la informaci\u00f3n en la p\u00e1gina de producto con contenido enriquecido.<\/li><li>Gestionar anuncios de marca (Sponsored Brand)Para hacer el registro de la marca en Amazon hay que seguir los siguientes pasos:<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c82268 elementor-widget elementor-widget-image\" data-id=\"3c82268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"619\" src=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Green-Sky-Blue-Simple-Customer-Journey-Map-Chart.png\" class=\"attachment-large size-large wp-image-505\" alt=\"\" srcset=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Green-Sky-Blue-Simple-Customer-Journey-Map-Chart.png 1024w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Green-Sky-Blue-Simple-Customer-Journey-Map-Chart-300x225.png 300w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Green-Sky-Blue-Simple-Customer-Journey-Map-Chart-768x576.png 768w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Green-Sky-Blue-Simple-Customer-Journey-Map-Chart-80x60.png 80w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28001c5 elementor-widget elementor-widget-heading\" data-id=\"28001c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#4 P\u00e1gina de detalles del producto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fde69d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fde69d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ebdb490\" data-id=\"ebdb490\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5df710 elementor-widget elementor-widget-text-editor\" data-id=\"b5df710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sin Ficha no hay producto. La ficha es la carta de presentaci\u00f3n de cualquier producto, con lo cual, cu\u00e1nto m\u00e1s detallada sea y m\u00e1s completa est\u00e9, mejor resultado obtendr\u00e1 en el canal.<\/p><p><span style=\"color: #0000ff;\">1.- T\u00edtulo<\/span><\/p><p><span style=\"color: #7735d4;\">2.-Bullet Points<\/span><\/p><p><span style=\"color: #e65c39;\">3.-Im\u00e1genes<\/span><\/p><p><span style=\"color: #00ccff;\">4.-Descripci\u00f3n del producto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53aa354\" data-id=\"53aa354\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4198b5a elementor-widget elementor-widget-image\" data-id=\"4198b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"825\" height=\"692\" src=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/1.png\" class=\"attachment-large size-large wp-image-506\" alt=\"\" srcset=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/1.png 940w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/1-300x251.png 300w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/1-768x644.png 768w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/1-72x60.png 72w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd8d19d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd8d19d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52fe87b\" data-id=\"52fe87b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6886ace elementor-widget elementor-widget-text-editor\" data-id=\"6886ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #0000ff;\">1.-T\u00edtulo del producto.<\/span><\/p><p>Se trata de un espacio importante donde habr\u00eda que incluir los siguientes conceptos en este orden:<\/p><ol><li>Nombre de la marca.<\/li><li>Nombre del producto.<\/li><li>Palabras clave.<\/li><\/ol><p><strong><span style=\"color: #7f34cf;\">2.-Vi\u00f1etas o Bullet Points.<\/span><\/strong><\/p><p>En las vi\u00f1etas hay que explicar las caracter\u00edsticas clave del producto, ya que es una informaci\u00f3n la cual el cliente accede para leer de una manera r\u00e1pida.<\/p><p>En este apartado habr\u00eda que facilitar las caracter\u00edsticas principales, que mas demandan tus clientes, como pueden ser las dimensiones, los usos que se le pueden dar al producto, los problemas que este resuelve, etc.<\/p><p><span style=\"color: #ed6145;\">3.- Im\u00e1genes.<\/span><\/p><p>Las im\u00e1genes dentro de cualquier Marketplace son indispensables, ya que el cliente online no puede tocar el producto, pero s\u00ed verlo. De la manera m\u00e1s realista posible.<\/p><p>En Amazon, est\u00e1s im\u00e1genes deben contar con un tama\u00f1o m\u00ednimo de 1000&#215;1000 pixeles para poder contar con un zoom.<\/p><p>Adem\u00e1s, la imagen principal debe tener un fondo blanco.<\/p><p>Hay que tener en cuenta que cuantas m\u00e1s im\u00e1genes se faciliten m\u00e1s informaci\u00f3n tendr\u00e1 el cliente del producto por lo que la tasa de conversi\u00f3n aumentar\u00e1.<\/p><p><strong><span style=\"color: #00ccff;\">4.-Descripci\u00f3n del producto.<\/span><\/strong><\/p><p>Suelen tener p\u00e1rrafos cortos y est\u00e1n editados por HTML. Amazon sugiere a\u00f1adir en estos apartados las dimensiones exactas, informaci\u00f3n de la garant\u00eda e instrucciones de cuidado del producto.<\/p><p>La introducci\u00f3n de los atributos del producto (caracter\u00edsticas m\u00e1s espec\u00edficas) mejora la conversi\u00f3n de la ficha.<\/p><p><strong><span style=\"color: #00ccff;\">Contenido A+<\/span><\/strong><\/p><p>Se trata de un programa al que solo se puede acceder si se tiene la<strong> marca registrada.\u00a0<\/strong>Amazon estima que contar con este contenido puede aumentar las ventas en un 5%.<\/p><p>Esta opci\u00f3n permite mejorar \u00a0la p\u00e1gina del producto a\u00f1adiendo un contenido m\u00e1s visual. Gracias a este tipo de contenido puedes describir tu producto de una manera diferente, pudiendo adem\u00e1s, a\u00f1adir la historia de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edd3a2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edd3a2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad4c0fa\" data-id=\"ad4c0fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-705cc12 elementor-widget elementor-widget-heading\" data-id=\"705cc12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#5 Brand Sotre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe05f4 elementor-widget elementor-widget-text-editor\" data-id=\"0fe05f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al igual que el contenido A+ para crear una tienda en Amazon es necesario contar con una <strong>marca registrada<\/strong>.<\/p><p>Esto permite a los propietarios de la marca crear una tienda donde exhibir sus productos. La creaci\u00f3n de esta Brand store es muy sencilla, ya que no es necesario escribir c\u00f3digos, se crea a partir de unas plantillas que facilita Amazon y una serie de bloques para dise\u00f1arla al gusto del cliente.<\/p><p>Se puede redirigir a los clientes a esta web, ya que es una URL sencilla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4be3671\" data-id=\"4be3671\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3d7732 elementor-widget elementor-widget-image\" data-id=\"d3d7732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"421\" src=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.08.24-1024x522.png\" class=\"attachment-large size-large wp-image-509\" alt=\"\" srcset=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.08.24-1024x522.png 1024w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.08.24-300x153.png 300w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.08.24-768x391.png 768w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.08.24-118x60.png 118w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.08.24.png 1266w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-529a1ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"529a1ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8558bc3\" data-id=\"8558bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-623239a elementor-widget elementor-widget-heading\" data-id=\"623239a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#6 Sponsored Brand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-939b3f1 elementor-widget elementor-widget-text-editor\" data-id=\"939b3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para crear este tipo de anuncios es necesario tener el <strong>registro de la marca en Amazon.<\/strong><\/p><p>Se trata de un espacio en el que aparece el logotipo de la marca, con un mensaje y hasta 3 productos. Si el cliente hace click en el logo, le redirige a la Brand store, si lo hace en un producto le redirige a la p\u00e1gina de detalles del mismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c798af0\" data-id=\"c798af0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6260ec elementor-widget elementor-widget-image\" data-id=\"a6260ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"438\" src=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.21.09-1024x544.png\" class=\"attachment-large size-large wp-image-510\" alt=\"\" srcset=\"https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.21.09-1024x544.png 1024w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.21.09-300x159.png 300w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.21.09-768x408.png 768w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.21.09-113x60.png 113w, https:\/\/tmklovers.com\/wp-content\/uploads\/2020\/05\/Captura-de-Pantalla-2020-05-15-a-las-17.21.09.png 1266w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d374332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d374332\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d402a28\" data-id=\"d402a28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09a807c elementor-widget elementor-widget-heading\" data-id=\"09a807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">#7 Seller Central<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af23fb elementor-widget elementor-widget-text-editor\" data-id=\"7af23fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si decides entrar como Seller \u00a0Central, deber\u00e1s escoger entre Gesti\u00f3n de Log\u00edstica FBM o FBA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76258ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76258ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-617940b\" data-id=\"617940b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-801c26f elementor-widget elementor-widget-heading\" data-id=\"801c26f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fulfillment by Merchant (FBM)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9381e61 elementor-widget elementor-widget-text-editor\" data-id=\"9381e61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">El vendedor se encarga de realizar los env\u00edos al cliente y de gestionar las devoluciones y mensajes que reciban.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4247a7b\" data-id=\"4247a7b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2c311 elementor-widget elementor-widget-heading\" data-id=\"1a2c311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fulfillment by Amazon (FBA)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a309d elementor-widget elementor-widget-text-editor\" data-id=\"a5a309d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El vendedor se encarga de enviar los productos al centro log\u00edstico de Amazon, y es Amazon qui\u00e9n enviar\u00e1 el producto al cliente final.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf1c7db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf1c7db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7349199\" data-id=\"7349199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dbc3f7 elementor-widget elementor-widget-heading\" data-id=\"3dbc3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfEst\u00e1s listo para comenzar a vender en Amazon?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd162c elementor-widget elementor-widget-text-editor\" data-id=\"2fd162c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Trademark Lovers queremos ayudarte a crecer tu marca, y una forma de lograrlo es entrar a vender tus productos en Amazon, para lo cual necesitas de una marca registrada.<\/p><p>Si quieres que te ayudemos a lograr tener tu marca registrada de la manera correcta no dudes en contactarnos.<\/p><p>escr\u00edbenos a: contacto@trademarklovers.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Antes de comenzar Amazon es uno de los marketplaces m\u00e1s famosos y seguros, para los comerciantes minoristas. El dominio de este gigante comercio online, va creciendo a\u00f1o con a\u00f1o. En 2020 Amazon aument\u00f3 m\u00e1s de un 20% en Estados Unidos, respecto del a\u00f1o anterior. Esto lo convierte en la tercera plataforma publicitaria a nivel mundial. &#8230; <a title=\"Gu\u00eda para ser un experto vendedor en Amazon\" class=\"read-more\" href=\"https:\/\/tmklovers.com\/en\/guia-para-ser-un-experto-vendedor-en-amazon\/\" aria-label=\"Read more about Gu\u00eda para ser un experto vendedor en Amazon\">Read more<\/a><\/p>","protected":false},"author":3,"featured_media":500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-registrodemarcas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda para ser un experto vendedor en Amazon - Apasionados por las marcas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tmklovers.com\/en\/guia-para-ser-un-experto-vendedor-en-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda para ser un experto vendedor en Amazon - Apasionados por las marcas\" \/>\n<meta property=\"og:description\" content=\"Antes de comenzar Amazon es uno de los marketplaces m\u00e1s famosos y seguros, para los comerciantes minoristas. El dominio de este gigante comercio online, va creciendo a\u00f1o con a\u00f1o. En 2020 Amazon aument\u00f3 m\u00e1s de un 20% en Estados Unidos, respecto del a\u00f1o anterior. Esto lo convierte en la tercera plataforma publicitaria a nivel mundial. ... 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